Students!
I really appreciated your willingness to step up today and present your brand manifestos for Harley-Davidson. Reading them out loud is good practice for future client and agency presentations.
The work you did will continue to evolve. I encourage you to revisit what you've written and consider what the other students wrote and what we discussed in class—then evolve what you've put down. Work like this is evolutionary. Your first draft is likely one of a dozen, at least, that you'll pursue.
Our brief discussion around the transition from print to broadcast likely didn't do the subject justice. But I know you have access to Writing for Broadcast and Radio classes. The main point is this: Context matters. Who reads your words, what words are spoken versus text, what music you employ. So many components can seriously affect how your words are ultimately understood. It's wise to be aware of the tools, resources and situations at your disposal. After all, you all have Macs.
Next week we'll dig into "writing for interactive," with guest speaker Kristina Halvorson from Brain Traffic.
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