This is the first of several posts I've been meaning to write about specific sessions and speakers at the upcoming Minnesota Interactive Marketing Association's annual Summit. I joined the MIMA board not long ago and got involved in event programming. So I'm excited to see how our ideas are coming together. It's going to be a great event, this Wednesday, October 1st.
Dan's agreed to speak about Alternate Reality Games and how marketers can potentially employ an ARG. I'm keen on this topic because it asks us to push our definitions of advertising and blur many of the lines we've come to expect and even cherish in making ads. As Dan puts it in his session description: "ARGs offer the opportunity to impart a long-lived message or product association within an activity that transforms a person's life into an adventure or mystery. ARG participants are off-the-couch, away-from-the-computer partners in a narrative intertwined with your products and brands. From television to film and music to consumer products and clothing lines, ARGs are driving conversations about things people market."
Amen.
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